Growpost Blog
Guides, strategy and playbooks for turning your social media presence into real income.
Latest posts
Making money on YouTube, ranked by effort
Brand deals, affiliates, subscriptions and your own products on YouTube, from least to most work.
How often should you post on Instagram?
A realistic Instagram cadence you can keep up for a year, not just a week.
Threads comments without losing your afternoon
Batching, saved replies and knowing which conversations on Threads actually matter.
The Threads caption length guide
How long a caption should be on Threads, and when breaking the rule is worth it.
What brands check on your YouTube before they reach out
The numbers and signals a brand looks at on YouTube before sending a deal your way.
What brands check on your Bluesky before they reach out
The numbers and signals a brand looks at on Bluesky before sending a deal your way.
How to write a X hook that stops the scroll
The first line decides whether anyone reads the second. Patterns that work on X, and a few that quietly don't.
Planning 30 days of X posts in one afternoon
The calendar session we run every month, applied to X.
The LinkedIn caption length guide
How long a caption should be on LinkedIn, and when breaking the rule is worth it.
How to price your first brand deal
A simple way to set a rate that covers your time, your reach and the usage rights.
How to pitch a brand when you're under 10k followers
Small accounts land deals too. A pitch that leads with engagement, not size.
A tour of the Growpost editor
Where your master draft lives and how each platform version branches from it.
Turning one long video into a week of Instagram posts
A repeatable way to cut one recording into daily Instagram content without it feeling recycled.
A Instagram pre-publish checklist
Ten things to check in the thirty seconds before you post to Instagram.
How to write a Bluesky hook that stops the scroll
The first line decides whether anyone reads the second. Patterns that work on Bluesky, and a few that quietly don't.
When to post on X: read your own data
Best-time charts average other people's audiences. Here's how to find the window that works for yours on X.
Planning 30 days of Instagram posts in one afternoon
The calendar session we run every month, applied to Instagram.
How to write a LinkedIn hook that stops the scroll
The first line decides whether anyone reads the second. Patterns that work on LinkedIn, and a few that quietly don't.
Cross-posting vs. repurposing: what's the difference?
Copying a post everywhere and adapting it for each feed get very different results.
Content pillars for YouTube, explained
Three to five themes that make planning a month of YouTube posts far easier.
What a good engagement rate on X looks like
How to calculate engagement rate on X, and why the number means less than you think.
The Bluesky caption length guide
How long a caption should be on Bluesky, and when breaking the rule is worth it.
When to post on LinkedIn: read your own data
Best-time charts average other people's audiences. Here's how to find the window that works for yours on LinkedIn.
Replying to X comments without losing your afternoon
Batching, saved replies and knowing which conversations on X actually matter.
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Behind the scenes14 posts
View all →What's in our Instagram drafts folder
What our Instagram drafts folder really looks like, and how half-finished ideas turn into real posts.
What's in our X drafts folder
A look inside our X drafts folder: the posts we abandoned halfway, and what we learned keeping them.
What's in our YouTube drafts folder
What's in our YouTube drafts folder: the ideas that didn't make the cut, and the ones that came back later.
Planning 30 days of YouTube posts in one afternoon
The calendar session we run every month, applied to YouTube.
Guides35 posts
View all →How to build a content calendar you'll actually use
Most calendars aren't abandoned because of laziness. They're built like a project when they need to work like a queue. Here's the fix, tool by tool.
A X pre-publish checklist
Ten things to check in the thirty seconds before you post to X.
LinkedIn comments without losing your afternoon
Batching, saved replies and knowing which conversations on LinkedIn actually matter.
How to write a Threads hook that stops the scroll
The first line decides whether anyone reads the second. Patterns that work on Threads, and a few that quietly don't.
Make money18 posts
View all →Tracking creator income across platforms
One sheet for deals, affiliates and payouts so you know what actually pays.
Making money on Bluesky, ranked by effort
Brand deals, affiliates, subscriptions and your own products on Bluesky, from least to most work.
Building a media kit that gets replies
One page, five sections, and the numbers brands actually ask for.
What brands check on your LinkedIn before they reach out
The numbers and signals a brand looks at on LinkedIn before sending a deal your way.
Product6 posts
View all →Using templates to adapt a draft for each platform
Save the adjustments you make every time so you only make them once.
Hello, World: Welcome to the Growpost Blog
The first post on the Growpost blog. More is coming soon.
Keyboard shortcuts in Growpost
Move between drafts, platforms and the calendar without the mouse.
How the content calendar handles time zones
Scheduling for an audience in a different time zone from you.
Strategy30 posts
View all →How to build a content calendar you'll actually use
Most calendars aren't abandoned because of laziness. They're built like a project when they need to work like a queue. Here's the fix, tool by tool.
When to post on YouTube: read your own data
Best-time charts average other people's audiences. Here's how to find the window that works for yours on YouTube.
What a good engagement rate on Threads looks like
What a healthy Threads engagement rate looks like, and why most benchmarks don't apply yet.
How often should you post on YouTube?
A realistic YouTube cadence you can keep up for a year, not just a week.
Turn your social media presence into real income.
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