Instagram

13 posts

Matching posts

INSTAGRAMNº 094
Behind the scenes2 min read

What's in our Instagram drafts folder

Half-finished ideas, why we keep them, and how they turn into posts.

INSTAGRAMNº 085
Guides2 min read

How to write a Instagram hook that stops the scroll

The first line decides whether anyone reads the second. Patterns that work on Instagram, and a few that quietly don't.

INSTAGRAMNº 081
Strategy2 min read

Content pillars for Instagram, explained

Three to five themes that make planning a month of Instagram posts far easier.

INSTAGRAMNº 080
Make money2 min read

Making money on Instagram: every option, ranked by effort

Brand deals, affiliates, subscriptions and your own products on Instagram, from least to most work.

INSTAGRAMNº 079
Guides3 min read

The Instagram caption length guide

How long a caption should be on Instagram, and when breaking the rule is worth it.

INSTAGRAMNº 069
Guides2 min read

Replying to Instagram comments without losing your afternoon

Batching, saved replies and knowing which conversations on Instagram actually matter.

INSTAGRAMNº 068
Strategy2 min read

What a good engagement rate on Instagram looks like

How to calculate it, what to compare it against, and when to stop watching it.

INSTAGRAMNº 032
Strategy2 min read

When to post on Instagram: read your own data

Best-time charts average other people's audiences. Here's how to find the window that works for yours on Instagram.

INSTAGRAMNº 028
Strategy3 min read

How often should you post on Instagram?

A realistic Instagram cadence you can keep up for a year, not just a week.

INSTAGRAMNº 017
Guides2 min read

Turning one long video into a week of Instagram posts

A repeatable way to cut one recording into daily Instagram content without it feeling recycled.

INSTAGRAMNº 016
Guides1 min read

A Instagram pre-publish checklist

Ten things to check in the thirty seconds before you post to Instagram.

INSTAGRAMNº 013
Behind the scenes2 min read

Planning 30 days of Instagram posts in one afternoon

The calendar session we run every month, applied to Instagram.

INSTAGRAMNº 002
Make money2 min read

What brands check on your Instagram before they reach out

The numbers and signals a brand looks at on Instagram before sending a deal your way.

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