For founders & operators

Your changelog is
already your content.

This week's shipping logPick one โ†“

Free generations left today ยท no account needed

LinkedIn ยท build-in-public storyin

Two things our users kept asking for shipped this week: โ†’ CSV export โ†’ a dashboard that loads 40% faster The export took a day. The speed took two weeks, because we had to admit the old query was the problem. Lesson: the boring fix is usually the one people notice.

Sample data
X ยท one sharp takeawayX

Shipped CSV export and a 40% faster dashboard. The export got the applause. The speed got the retention.

Sample data

A build-in-public week, without the writing week

One shipping note on Monday can carry the whole week. You still decide what goes out.

  1. MonShip, then jotTwo lines in Growpost: what shipped and why it mattered.
  2. TueLinkedIn storyThe problem, the fix, and what you learned.
  3. WedX takeawayOne sharp line from the same note.
  4. ThuDemo scriptA 30-second hook, arc and CTA for a screen recording.
  5. FriSave what landedTag it Worked or Flopped, and reuse the shape next week.

The parts you'll use most

Why not ChatGPT or an X/LinkedIn writing tool?

Each of these covers part of the job. Here's which part.

Growpostfor foundersChatGPTgeneral AI chatTypefully / TaplioX & LinkedIn toolsWriting it yourselfthe default
Shipping note โ†’ posts for three platformsโœ“One click~If you prompt for each one~Focused on X and LinkedInโœ•Time you don't have
Instagram includedโœ“Yes~If you ask for it~Not their main focus~Rarely, in practice
Video scripts for demosโœ“Hook, arc and CTA~If you ask for it~Not a scripting toolโœ•Winging it
Publishes automaticallyโœ•By design, you post itโœ•Noโœ“Scheduling is a core featureโœ•No

If you only post on X and LinkedIn and want scheduling built in, a dedicated X/LinkedIn tool is a fair choice. Growpost is for turning the note you already wrote into drafts across more surfaces, including video. Competitor features change often, so check their current plans before deciding.

Questions founders ask

Will it make up metrics or claims about my product?+

It's instructed to only use what's in your note. If you didn't write "40% faster", it won't either. Read every draft before posting.

Can I keep a company voice and a personal voice?+

Yes. Save more than one brand voice and pick which one to use per post.

Why not have my team's marketer do this?+

If you have one, great, and they can use Growpost too. Build-in-public tends to work best in the founder's own voice, which is why this starts from your note rather than a brief.

How is this different from Typefully or Taplio?+

Those are strong for writing and scheduling on X and LinkedIn. Growpost also covers Instagram and video scripts, and it doesn't post for you.

Can I paste release notes or a commit message?+

Yes. Anything short works: a commit message, a Slack update, or a line from your changelog.

Growpost is also made for

Compare all four โ†’