Growpost Blog
Guides, strategy and playbooks for turning your social media presence into real income.
Latest posts
When to post on Bluesky: read your own data
Best-time charts average other people's audiences. Here's how to find the window that works for yours on Bluesky.
How we write the Growpost blog
From a note in the drafts folder to an MDX file in the repo.
How to write a YouTube hook that stops the scroll
The first line decides whether anyone reads the second. Patterns that work on YouTube, and a few that quietly don't.
A Bluesky pre-publish checklist
Ten things to check in the thirty seconds before you post to Bluesky.
A YouTube pre-publish checklist
Ten things to check in the thirty seconds before you post to YouTube.
Keyboard shortcuts in Growpost
Move between drafts, platforms and the calendar without the mouse.
Affiliate links without losing your audience's trust
When to recommend, how to disclose, and what to never promote.
The YouTube caption length guide
How long a caption should be on YouTube, and when breaking the rule is worth it.
The X caption length guide
How long a caption should be on X, and when breaking the rule is worth it.
From followers to customers: selling your own product
Why a small, engaged audience can out-earn a big passive one.
Planning 30 days of Bluesky posts in one afternoon
The calendar session we run every month, applied to Bluesky.
What we learned from a month of posting daily
What held up, what we dropped, and what we'd change next time.
Turning one long video into a week of LinkedIn posts
A repeatable way to cut one recording into daily LinkedIn content without it feeling recycled.
What's in our LinkedIn drafts folder
Inside our LinkedIn drafts folder: the posts we never finished, and why most become something else.
What's in our Threads drafts folder
What's sitting in our Threads drafts folder, and how we decide which half-finished ideas are worth finishing.
Making money on X: every option, ranked by effort
Brand deals, affiliates, subscriptions and your own products on X, from least to most work.
What a good engagement rate on Bluesky looks like
Bluesky engagement numbers look great and mean little: how to calculate a rate worth trusting.
How often should you post on Bluesky?
A realistic Bluesky cadence you can keep up for a year, not just a week.
Bluesky comments without losing your afternoon
Batching, saved replies and knowing which conversations on Bluesky actually matter.
Planning 30 days of Threads posts in one afternoon
The calendar session we run every month, applied to Threads.
When to post on Threads: read your own data
Best-time charts average other people's audiences. Here's how to find the window that works for yours on Threads.
When to post on Instagram: read your own data
Best-time charts average other people's audiences. Here's how to find the window that works for yours on Instagram.
How the content calendar handles time zones
Scheduling for an audience in a different time zone from you.
Content pillars for Threads, explained
Three to five themes that make planning a month of Threads posts far easier.
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Behind the scenes14 posts
View all →What's in our Instagram drafts folder
What our Instagram drafts folder really looks like, and how half-finished ideas turn into real posts.
What's in our X drafts folder
A look inside our X drafts folder: the posts we abandoned halfway, and what we learned keeping them.
What's in our YouTube drafts folder
What's in our YouTube drafts folder: the ideas that didn't make the cut, and the ones that came back later.
Planning 30 days of YouTube posts in one afternoon
The calendar session we run every month, applied to YouTube.
Guides35 posts
View all →How to build a content calendar you'll actually use
Most calendars aren't abandoned because of laziness. They're built like a project when they need to work like a queue. Here's the fix, tool by tool.
A X pre-publish checklist
Ten things to check in the thirty seconds before you post to X.
LinkedIn comments without losing your afternoon
Batching, saved replies and knowing which conversations on LinkedIn actually matter.
How to write a Threads hook that stops the scroll
The first line decides whether anyone reads the second. Patterns that work on Threads, and a few that quietly don't.
Make money18 posts
View all →Tracking creator income across platforms
One sheet for deals, affiliates and payouts so you know what actually pays.
Making money on Bluesky, ranked by effort
Brand deals, affiliates, subscriptions and your own products on Bluesky, from least to most work.
Building a media kit that gets replies
One page, five sections, and the numbers brands actually ask for.
What brands check on your LinkedIn before they reach out
The numbers and signals a brand looks at on LinkedIn before sending a deal your way.
Product6 posts
View all →Using templates to adapt a draft for each platform
Save the adjustments you make every time so you only make them once.
Hello, World: Welcome to the Growpost Blog
The first post on the Growpost blog. More is coming soon.
Keyboard shortcuts in Growpost
Move between drafts, platforms and the calendar without the mouse.
How the content calendar handles time zones
Scheduling for an audience in a different time zone from you.
Strategy30 posts
View all →How to build a content calendar you'll actually use
Most calendars aren't abandoned because of laziness. They're built like a project when they need to work like a queue. Here's the fix, tool by tool.
When to post on YouTube: read your own data
Best-time charts average other people's audiences. Here's how to find the window that works for yours on YouTube.
What a good engagement rate on Threads looks like
What a healthy Threads engagement rate looks like, and why most benchmarks don't apply yet.
How often should you post on YouTube?
A realistic YouTube cadence you can keep up for a year, not just a week.
Turn your social media presence into real income.
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