Growpost Blog
Guides, strategy and playbooks for turning your social media presence into real income.
Latest posts
5 Ways to Repurpose One Post Across Every Platform
The same idea rarely works unchanged on LinkedIn, X, Instagram, Threads, and Bluesky. Here's how to adapt it without starting from scratch each time.
Hello, World: Welcome to the Growpost Blog
The first post on the Growpost blog. More is coming soon.
Content pillars for Bluesky, explained
Three to five themes that make planning a month of Bluesky posts far easier.
Content pillars for X, explained
Three to five themes that make planning a month of X posts far easier.
Posting consistently without burning out
Set a cadence from your worst week, not your best one.
A Threads pre-publish checklist
Ten things to check in the thirty seconds before you post to Threads.
What a good engagement rate on YouTube looks like
Views, likes, and watch time don't add up the same way, so judging YouTube engagement correctly matters.
Turning one long video into a week of Threads posts
A repeatable way to cut one recording into daily Threads content without it feeling recycled.
What's in our YouTube drafts folder
What's in our YouTube drafts folder: the ideas that didn't make the cut, and the ones that came back later.
Instagram comments without losing your afternoon
Batching, saved replies and knowing which conversations on Instagram actually matter.
What a good engagement rate on Instagram looks like
Reels and static posts don't play the same game: how to calculate an Instagram rate worth trusting.
Making money on Threads, ranked by effort
Brand deals, affiliates, subscriptions and your own products on Threads, from least to most work.
A LinkedIn pre-publish checklist
Ten things to check in the thirty seconds before you post to LinkedIn.
Why consistency beats virality for small creators
One viral post is a spike. Showing up every week is a slope.
Turning one long video into a week of YouTube posts
A repeatable way to cut one recording into daily YouTube content without it feeling recycled.
Planning 30 days of YouTube posts in one afternoon
The calendar session we run every month, applied to YouTube.
The metrics worth checking weekly
A short list of numbers that change what you post next, and the ones to ignore.
Writing once for five platforms: a working template
One master draft with slots for each platform's hook, length and call to action.
How often should you post on Threads?
A realistic Threads cadence you can keep up for a year, not just a week.
A simple system for saving post ideas
Where ideas go when they show up at the wrong time, and how to find them later.
Turning one long video into a week of X posts
A repeatable way to cut one recording into daily X content without it feeling recycled.
What brands check on your X before they reach out
The numbers and signals a brand looks at on X before sending a deal your way.
What's in our Bluesky drafts folder
Inside our actual Bluesky drafts folder: the half-written posts we never finished, and why we kept them.
YouTube comments without losing your afternoon
Batching, saved replies and knowing which conversations on YouTube actually matter.
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By topic
Behind the scenes14 posts
View all →What's in our Instagram drafts folder
What our Instagram drafts folder really looks like, and how half-finished ideas turn into real posts.
What's in our X drafts folder
A look inside our X drafts folder: the posts we abandoned halfway, and what we learned keeping them.
What's in our YouTube drafts folder
What's in our YouTube drafts folder: the ideas that didn't make the cut, and the ones that came back later.
Planning 30 days of YouTube posts in one afternoon
The calendar session we run every month, applied to YouTube.
Guides35 posts
View all →How to build a content calendar you'll actually use
Most calendars aren't abandoned because of laziness. They're built like a project when they need to work like a queue. Here's the fix, tool by tool.
A X pre-publish checklist
Ten things to check in the thirty seconds before you post to X.
LinkedIn comments without losing your afternoon
Batching, saved replies and knowing which conversations on LinkedIn actually matter.
How to write a Threads hook that stops the scroll
The first line decides whether anyone reads the second. Patterns that work on Threads, and a few that quietly don't.
Make money18 posts
View all →Tracking creator income across platforms
One sheet for deals, affiliates and payouts so you know what actually pays.
Making money on Bluesky, ranked by effort
Brand deals, affiliates, subscriptions and your own products on Bluesky, from least to most work.
Building a media kit that gets replies
One page, five sections, and the numbers brands actually ask for.
What brands check on your LinkedIn before they reach out
The numbers and signals a brand looks at on LinkedIn before sending a deal your way.
Product6 posts
View all →Using templates to adapt a draft for each platform
Save the adjustments you make every time so you only make them once.
Hello, World: Welcome to the Growpost Blog
The first post on the Growpost blog. More is coming soon.
Keyboard shortcuts in Growpost
Move between drafts, platforms and the calendar without the mouse.
How the content calendar handles time zones
Scheduling for an audience in a different time zone from you.
Strategy30 posts
View all →How to build a content calendar you'll actually use
Most calendars aren't abandoned because of laziness. They're built like a project when they need to work like a queue. Here's the fix, tool by tool.
When to post on YouTube: read your own data
Best-time charts average other people's audiences. Here's how to find the window that works for yours on YouTube.
What a good engagement rate on Threads looks like
What a healthy Threads engagement rate looks like, and why most benchmarks don't apply yet.
How often should you post on YouTube?
A realistic YouTube cadence you can keep up for a year, not just a week.
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