Growpost Blog
Guides, strategy and playbooks for turning your social media presence into real income.
Latest posts
What a good engagement rate on LinkedIn looks like
Why raw engagement comparisons break down on LinkedIn, and what to track instead.
Planning 30 days of LinkedIn posts in one afternoon
The calendar session we run every month, applied to LinkedIn.
Connecting your accounts to Growpost
What to connect first and what each connection lets Growpost do.
What brands check on your Instagram before they reach out
The numbers and signals a brand looks at on Instagram before sending a deal your way.
Making money on LinkedIn, ranked by effort
Brand deals, affiliates, subscriptions and your own products on LinkedIn, from least to most work.
Browse by platform
By topic
Behind the scenes14 posts
View all →What's in our Instagram drafts folder
What our Instagram drafts folder really looks like, and how half-finished ideas turn into real posts.
What's in our X drafts folder
A look inside our X drafts folder: the posts we abandoned halfway, and what we learned keeping them.
What's in our YouTube drafts folder
What's in our YouTube drafts folder: the ideas that didn't make the cut, and the ones that came back later.
Planning 30 days of YouTube posts in one afternoon
The calendar session we run every month, applied to YouTube.
Guides35 posts
View all →How to build a content calendar you'll actually use
Most calendars aren't abandoned because of laziness. They're built like a project when they need to work like a queue. Here's the fix, tool by tool.
A X pre-publish checklist
Ten things to check in the thirty seconds before you post to X.
LinkedIn comments without losing your afternoon
Batching, saved replies and knowing which conversations on LinkedIn actually matter.
How to write a Threads hook that stops the scroll
The first line decides whether anyone reads the second. Patterns that work on Threads, and a few that quietly don't.
Make money18 posts
View all →Tracking creator income across platforms
One sheet for deals, affiliates and payouts so you know what actually pays.
Making money on Bluesky, ranked by effort
Brand deals, affiliates, subscriptions and your own products on Bluesky, from least to most work.
Building a media kit that gets replies
One page, five sections, and the numbers brands actually ask for.
What brands check on your LinkedIn before they reach out
The numbers and signals a brand looks at on LinkedIn before sending a deal your way.
Product6 posts
View all →Using templates to adapt a draft for each platform
Save the adjustments you make every time so you only make them once.
Hello, World: Welcome to the Growpost Blog
The first post on the Growpost blog. More is coming soon.
Keyboard shortcuts in Growpost
Move between drafts, platforms and the calendar without the mouse.
How the content calendar handles time zones
Scheduling for an audience in a different time zone from you.
Strategy30 posts
View all →How to build a content calendar you'll actually use
Most calendars aren't abandoned because of laziness. They're built like a project when they need to work like a queue. Here's the fix, tool by tool.
When to post on YouTube: read your own data
Best-time charts average other people's audiences. Here's how to find the window that works for yours on YouTube.
What a good engagement rate on Threads looks like
What a healthy Threads engagement rate looks like, and why most benchmarks don't apply yet.
How often should you post on YouTube?
A realistic YouTube cadence you can keep up for a year, not just a week.
Turn your social media presence into real income.
Get started free →